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MARKETING STRATEGIES

In this report, a brand, and its parent company, was investigated. Marketing innovations were explored, and a Long Range Plan was created. This report then lead into a presentation, in which the first year of the Long Range Plan was developed further.

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I looked into the company 'icebreaker', and suggested a new repairing initiative, where customers could get their garments repaired free of charge, and see the repairs taking place via a company app (which also doubled as a shopping app for customers out of the 'repair' geographic segment).

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